Maesa promoted Dana Steinfeld to Chief Blue Sky & Innovation Officer, recognizing her longstanding impact on the company’s innovation engine and brand-building strategy. 

In her expanded role, Steinfeld will lead Maesa’s Blue Sky organization and oversee product development across the company’s portfolio. She will report directly to the CEO, Piyush Jain. 

She will be responsible for shaping Maesa’s long-term innovation agenda, incubating new brands, and bringing consumer-first products to market across categories and channels.

Piyush Jain, Chief Executive Officer, commented,

“Dana embodies the entrepreneurial spirit at the core of Maesa. She has a rare ability to identify white space, inspire teams, and translate bold ideas into scalable brands. This promotion reflects both her impact to date and the critical role she will play as we continue to evolve our portfolio and innovation strategy.”

The move underscores Maesa’s continued investment in innovation as a core driver of growth. 

Dana shared,

“I’m thrilled to lead the Blue Sky team as we build the next generation of coveted brands and addictive products, always striving to serve unmet needs. The beauty and wellness landscape has transformed rapidly; our team will continue to evolve and bring compelling innovation that meets consumers where they are, anticipates what’s next, and pushes the boundaries with curiosity, experimentation & creativity.”

Steinfeld has been with Maesa for over 14 years and has played a key role in developing many of the company’s most successful and fast-growing brands. 

Her work spans fragrance, personal care, skincare, and haircare, consistently delivering culturally relevant brands that resonate with consumers and retail partners.

Known for her deep expertise in fragrance and her people-first leadership style, Steinfeld has been instrumental in fostering Maesa’s culture of creativity and experimentation. 

In her new role, she will continue to push the boundaries of innovation while building the next generation of brands.